---
title: "Win rate"
description: "What is win rate? The share of closed deals or quotations that end in a win. Learn the formula, why open deals are left out and how to read it, with an example."
url: https://1flux.ai/glossary/win-rate
last_updated: 2026-10-10
---

[Sales and CRM](https://1flux.ai/glossary#sales-and-crm)

# Win rate

What is win rate, how do you calculate it, and why are open deals left out?

Glossary Updated 10 October 2026

Definition

Win rate is the share of closed sales opportunities, or quotations, that end in a win, usually shown as a percentage.

## What is win rate used for?

The usual formula is won ÷ (won + lost) over a period. Leaving open deals out of the calculation keeps the figure fair while deals are still in play. Teams measure it per salesperson, product line or customer type to see where effort converts.

Quotation win rate for one quarter

Example

- Quotations won

  18

- Quotations lost

  27

- Closed in the quarter

  45

Win rate (18 ÷ 45)

40%

Quotations still open at the end of the quarter are left out.

A very high win rate on very few quotations can mean the team only quotes sure things, so read it alongside quotation volume and value, and the [sales cycle](https://1flux.ai/glossary/sales-cycle).

In 1flux

CRM reports include a quotation win rate tile and quotation outcomes, scoped automatically to the viewer’s reporting line. [See CRM reports](https://1flux.ai/products/crm/reports)

Related

## Keep exploring

### [Sales pipeline](https://1flux.ai/glossary/sales-pipeline)

All open sales opportunities, grouped by stage.

### [Sales cycle](https://1flux.ai/glossary/sales-cycle)

How long it takes to turn an opportunity into a won sale.

### [Quotation](https://1flux.ai/glossary/quotation)

A priced offer to a customer, valid for a limited period.

### [CRM reports](https://1flux.ai/products/crm/reports)

Pipeline, productivity and quotation reports, scoped to each viewer.

Last updated 10 October 2026